Overview
Binance needed a faster, sharper way to produce campaign-ready content while maintaining brand quality at scale. The challenge was not only content production speed, but building a repeatable system that could support performance goals across multiple creative outputs.
Koharu partnered with the team to shape a creative performance system combining:
- strategic planning
- creative direction
- production workflows
- performance feedback loops
What We Delivered
1. Creative Operating Framework
We mapped a repeatable end-to-end workflow from strategy to final output so campaign assets could move quickly without quality loss.
2. Performance-Led Creative Direction
Creative decisions were linked directly to campaign objectives and audience intent, not just visual preference.
3. Iteration System
We built a practical test-and-learn rhythm so creative could evolve quickly based on real performance signals.
Example Video Outputs
Outcome
The result was a more reliable creative delivery engine: faster output cycles, stronger strategic alignment, and clearer performance feedback for ongoing optimisation.
If you want help building a similar creative performance system for your brand, get in touch.