Early Career
Performance Agency Foundations
Built deep capability across strategy, media buying, analytics, and campaign optimisation across fast-moving agency environments.
About Koharu
A different kind of agency.
Koharu was created to challenge the traditional agency model. We believe clients deserve better than being passed between account managers, buried in complexity, and sold growth before fixing what is broken.
We're not trying to be the biggest. We work with a select client roster so we can analyse deeply, plug the leaks across the customer journey, and then scale with confidence.
Experience Timeline
How we got here.
Our Mission
To help good people build great brands, by safely navigating them through the hazardous ocean of overpriced and overhyped agencies.
Our Vision
To become Australia's most trusted marketing consultancy — known for integrity, curiosity, and consistently driving brand performance.
How we work
Leadership without layers.
No Lock-ins
Clients work month-to-month. We earn trust through performance, not contracts.
Scalable Delivery
Access to a network of specialists means projects can flex up or down with your needs.
Strategic Partnership
We act as your outsourced CMO, in-house strategist, or brand-side agency liaison.
Leak Detection Before Scale
We identify and patch conversion leaks, messaging gaps, and tracking issues before increasing spend.
Senior Delivery
No juniors running your account. You work directly with Jake and Tina — the people who own the strategy.
Beyond Agency Expertise
From brand strategy to data architecture, paid media to AI automation — we cover the full marketing stack.
The team
Small, but mighty.
Together, Jake and Tina bring over 20 years of combined experience spanning startups to global leaders — balancing strategic insight with creative execution.
Jake Lawson
Digital + Strategy
Director, Strategy & Operations
- 13+ years in strategy, creative, and performance media.
- Former Marketing Strategy Director at a global independent agency.
- Experience leading AI teams as Head of Operations within EdTech.
- Deep expertise in CRM systems, data infrastructure, AI tooling, adtech, and marketing tech.
- Consults on business operating systems, tech stacks, and process automation.
Tina Wood
Strategy + Creative
Strategist & Creative Project Manager
- Extensive experience across global brands and creative production.
- Worked with brands like Accor, Oroton, Fitstop, Origin Energy, Woolworths, Amazon, and Twitch.
- Brings agency and creative expertise that transforms complex or dry industries into engaging, high-performing content.
- Specialises in B2B, workplace safety, and turning the mundane into the memorable.
Brands we've worked with
Origin Energy/Woolworths/Amazon/CarExpert/Chempro/James Squire/Binance/Oroton/Accor Hotels/Go1/Fitstop/Twitch/Aim'n/LIVIN/Prospa/Origin Energy/Woolworths/Amazon/CarExpert/Chempro/James Squire/Binance/Oroton/Accor Hotels/Go1/Fitstop/Twitch/Aim'n/LIVIN/Prospa/
What we stand for
Our Values
01
Transparency First
We don't hide behind jargon or vanity metrics. Clients see everything.
02
Out with Optics
No performative work. Only real results and measurable impact.
03
You Own Everything
Everything we build belongs to the client. Full ownership, full access, no hidden lock-ins.
04
Endless Curiosity
We question, explore, and innovate — turning insights into action.
05
Do No Harm
We treat your business as our own and act in its best interest.
We don't sell hype. We deliver outcomes.
If you're looking for a genuine marketing partner — not just another vendor — we should talk.