About Koharu
We're all-round digital marketing consultants with deep experience across strategy, creative, media, data, and operations. You get the full breadth of a large agency team, delivered by two senior operators who actually know your business.
No handovers. No junior account managers. No layers between you and the people doing the work. Just honest, senior-level partnership focused on outcomes.
How we work
Clients work month-to-month. We earn trust through performance, not contracts.
Access to a network of specialists means projects can flex up or down with your needs.
We act as your outsourced CMO, in-house strategist, or brand-side agency liaison.
We identify conversion blockers, messaging gaps, and tracking issues before increasing spend.
No juniors running your account. You work directly with Jake and Tina, the people who own the strategy.
From brand strategy to data architecture, paid media to AI automation. We cover the full marketing stack.
The team
Together, Jake and Tina bring over 20 years of combined experience spanning startups to global leaders, balancing strategic insight with creative execution.
Digital + Strategy
Director, Strategy & Operations
Strategy + Creative
Strategist & Creative Project Manager
Brands we've worked with
Experience Timeline
The Beginning
JakeJake started his career building e-commerce brands and websites. After running successful video campaigns for one of his own businesses, he launched his own production company, learning firsthand how brand, content, and performance all connect.
The Beginning
TinaTina studied business and journalism at university before transitioning into advertising, combining sharp communication skills with a commercial mindset from day one.
Where It Started
Jake & TinaJake and Tina worked together at an independent agency where both developed a strong focus on creative client service and performance. This is where the foundation for Koharu was built.
The Next Decade
BothOver the next ten years, both Jake and Tina developed skill sets across the entire spectrum of agency services: strategy, creative, media, data, and operations. They became a full-service, full-stack powerhouse duo.
Senior Leadership
JakeJake went on to become Creative Director and eventually Strategy Director of an independent agency on the Gold Coast. He developed strategies for both performance and brand across many well-known Australian and global brands, working on hundreds of different client accounts over the years.
Specialist Experience
TinaTina moved to a boutique agency specialising in high-risk and safety. She developed high-risk industry strategies for clients like Bunnings Warehouse, Woolworths Group, Coles, Amazon, and Origin Energy. This experience bolsters the perspective Koharu brings to all types of clients.
Data & Analytics
JakeBeing deeply involved in strategy and paid media performance, Jake had a natural draw to data analysis and became adept at setting up and working with the technical side of data implementation. This is what allows him to identify where clients have issues within their digital customer journey. He understands why brands struggle to justify spend or attribute conversions properly, which holds a lot of people back from scaling.
Operations & AI
JakeJake shifted into the EdTech space, establishing AI operations foundations for large enterprise businesses. He led teams of product managers, marketing specialists, and software developers, building AI operational infrastructure that allows high-performance teams to operate smoothly.
Now
Jake & TinaBoth Jake and Tina’s experience is widely varied and applicable to all types of clients. That’s the type of experience you simply won’t get working with a junior team member at a large agency. Koharu exists to give every client senior-level attention, strategic depth, and real accountability.
Our Mission
To help good people build great brands, by safely navigating them through the hazardous ocean of overpriced and overhyped agencies.
Our Vision
To become Australia's most trusted marketing consultancy, known for integrity, curiosity, and consistently driving brand performance.
What we stand for
We don't hide behind jargon or vanity metrics. Clients see everything.
No performative work. Only real results and measurable impact.
Everything we build belongs to the client. Full ownership, full access, no hidden lock-ins.
We question, explore, and innovate, turning insights into action.
We treat your business as our own and act in its best interest.
If you're looking for a genuine marketing partner and not just another vendor, we should talk.