What is App Store Search Ads for?
App Store Search Ads is for capturing high-intent install demand directly in the Apple App Store and improving user acquisition efficiency.
Who app store search ads is right for
App-led businesses focused on install growth, cost-efficient acquisition, and retention-aware channel scaling.
What app store search ads helps solve
- /High paid social install costs
- /Weak visibility for category and branded app terms
- /Install growth without quality-user segmentation
What's included in our app store search ads service
- /Keyword and intent mapping for app discovery
- /Campaign structure by brand, category, and competitor terms
- /Creative set and product-page alignment
- /Install quality and retention signal integration
How we approach App Store Search Ads
We balance install volume with downstream user quality by combining term-level control, creative alignment, and cohort-aware optimisation.
Outcomes we focus on with app store search ads
- /Higher intent install volume
- /Lower cost per quality install
- /Improved App Store visibility
- /Better retention-aligned acquisition
Typical questions about App Store Search Ads
What are App Store Search Ads for?
Capturing users actively searching for apps like yours at the point of install intent.
How do you measure success beyond installs?
We track quality signals such as activation, retention, and downstream value, not install volume alone.
Explore related channels in Paid Search
If this channel is not the exact fit, you can compare it with Google Ads and Microsoft (Bing) Ads.
You can also view the full paid media service overview or start an honest conversation.