Most reporting fails for one simple reason: it reports activity, not decisions.
If a report does not tell a team what to do next, it is just dashboard theatre.
The 3-part reporting structure we use
- Signal - what changed
- Meaning - why it changed
- Action - what we do next
When these three parts are clear, reporting becomes a strategic asset instead of a monthly ritual.
Practical shift you can make this week
Add one mandatory section to every report: "Next 2 Moves".
Force every channel owner to commit to two concrete actions before the report is finalized.
That single change improves speed and accountability immediately.