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How We Build AI-Ready Marketing Operations

A practical model for integrating AI into real marketing workflows without operational chaos.

/1 min read/Koharu Agency
How We Build AI-Ready Marketing Operations

AI tools are easy to test and hard to operationalize.

Most teams fail because they start with tools, not workflows.

Our sequence

  1. Map the current workflow and bottlenecks
  2. Define quality thresholds and human approvals
  3. Introduce automation only where it reduces friction
  4. Measure impact weekly and refine continuously

AI should remove drag, not create more process.

The goal is not more tooling. The goal is better throughput with consistent quality.